I build things for a living.

How we work together

Every client is different, but my projects usually follow the same playbook. First, we work out what’s worth doing. Then we decide how to do it and in what order. After that, I build it for you. Once it’s live, we keep it running smoothly and spot the next opportunity. You book me whenever there’s something new to do, one project at a time.

1. 01

   Step 1: Before we start

   Let’s Find Out!

   You can’t fix what you haven’t measured. This is a fixed-price audit that gives you a clear written answer: what needs attention, what the current setup is costing you, and what’s actually worth doing about it. You get a prioritised action list with clear prices attached. Book an obligation-free 30-minute video call to get started.

2. 02

   Step 2: Making the plan

   Let’s Draw It Up!

   Knowing what’s wrong isn’t the same as knowing what to build. This step turns diagnosis into a real blueprint: the design, the architecture, the build order, and the exact cost for each piece. It’s a fixed price, and the plan is yours to keep whether I build it or not.

3. 03

   Step 3: Building it

   Let’s Do This!

   You know what’s being built, what it costs and when it lands before work begins. I handle the design, code and everything around the launch, so you’re not passing the project from one person to another and hoping the important bits survive.

4. 04

   Step 4: After it’s live

   Let’s Keep Going!

   A project ending doesn’t mean you’re on your own. I am here whenever you need me. No monthly retainers, no credit card charged automatically in the background. Just book a block of days, an annual check-in, or a one-off review whenever you actually need help.

The log

My days and weeks, written down. Client work, sales experiments, tools I've put to real use, ideas, news worth knowing early and notes from wherever the laptop is open that week. Short posts most days, a long one every week, and the videos too.

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  Post18 August 2026

  How I write with AI every day and it still sounds like me

  AI writing sounds like AI writing because of the brief, not the model. Here are the four documents I load before asking for anything, and the one rule that keeps it from becoming the author.

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  Post11 August 2026

  SEO, AEO and GEO explained: what actually changed and what to do about it

  68% of Google searches now end without a click. Here’s what answer engine optimisation and generative engine optimisation really mean, what gets you cited by AI, and the six things a small site should do first.